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How HBM adopts technology to manage its brand across 25 countries

Gelato helps HBM Test and Measurement better serve global customers while reducing its total cost of printing.

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Real benefits for HBM

  • Local printing to accommodate global footprint with maintained brand control
  • Tailored marketing materials available on-demand and with minimal effort
  • Significant reduction in Total Cost of Printing - moving towards the joint vision with Gelato of cutting transportation by 90 percent and print volumes by 50 percent
  • Improved productivity across all teams
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