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How Digital Asset Management (DAM) works

Gelato's DAM solution and benefits 

Brand control - One source for marketing materials. Enforce your brand guidelines to ensure a globally consistent look and feel.

  • Lock down design layouts easily and control which parts are editable
  • Give users the freedom to customize, update, or re-use designs in a controlled manner*
  • Prevent marketing mistakes with an optional final approval requirement
  • See which documents were printed and by whom with detailed reporting
  • Control who has access or capabilities to create, edit, or download files 

Powering productivity 

  • Stop hassling your marketing agencies for small changes*
  • Avoid spending time and energy on content re-creation
  • Create a central library where everyone can find what they need quickly
  • Save on preparation time and administrative work
  • Edit files online without additional software or licenses*

* feature of Editable Templates

 

Features for different teams
 
For Global Marketing
  • One source for marketing material
  • Control permissions by creating groups and roles
  • Control who prints what, when and where 
  • Find any file based on language, format, or keyword
  • Advanced reporting tool with complete visibility on usage and costs
For Designers
  • Design on print-ready templates
  • Create templates and upload files directly with our
  • Adobe Print Plugin
  • Simplified workflows to manage revisions
  • Unbreakable templates to ensure brand compliance
For Sales and Channels
  • Immediate access to new designs simultaneously
  • Customized materials for your market or promotion
  • On-demand ordering with local printing
  • Editable text and images fields for refreshing product information, prices or contact details
  • View, edit, download, or print files using your tablet or phone
  • Avoid storage and outdated materials

 

What processes change when DAM is enabled?

The file upload process will change when DAM is enabled. In the old way the file upload and the process to make your file print ready happened in one flow and you were not able to work with the system until the flow was completed.

In the new way in the DAM enabled system, after the file has been uploaded, you are brought back to the library where you can see the uploaded files - which are not yet print ready. The information about whether the file is print ready yet or not you can find next to picture of the file. 

In order to make the file print ready, click on the cog wheel to the right.

 

Once done, you will be able complete the information needed to make the file print ready.

If the file lacks bleed, we have added a feature that will automatically add bleed to your file. All files should have at least 4 mm of bleed area on each side and by adding bleed you avoid unwanted white borders on the file after the file has been cut in production.

 

 

What file formats are supported?

  • PDF print files are supported if DAM is not enabled

  • The DAM-enabled Gelato library supports all file types

 

What is the maximum file size for files uploaded on DAM-enabled libraries?

  • Editable templates are limited to <500 MB
  • All other files have no file limit
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